A.R. Rahman, the music maestro and Shekar Kapur, the filmmaker are all set to launch a Digital Media venture.
The company is named Qyuki and it will offer an online platform for the creative content creators enabling them to showcase their work, join with others and find out new opportunities to share their creations with the world.
In case, a user showcases the lyrics for a song on the platform, another user can compose the music for it and thereby help in packaging the song to launch it in the market.
Shekar Kapur says that Qyuki is not going to be as passive as YouTube or as inert as Facebook. He also added that they want to guide the creativity of people to make new films and new music in a collaborative style.
The startup will be made live in May 2012 and it has also received an investment of Rs. 27 crore from Cisco Systems which is one of the largest technology companies in the world.
Joydeep Bose, the MD of Cisco for the acquisitions and investments sector says that they invest to learn and that they focus on areas that are emerging currently like the cloud computing, software tools, low cost innovation and analytics.
Kapur was able to transform his idea of a startup company that is technology backed after encountering the Cisco team during a workshop in US. In June 2011, A.R. Rahman was also roped in as an investor. For the time being, only Cisco is the only investor in Qyuki.