The Cupertino-based tech giant Apple is reportedly in talks with a few notable content providers to launch its own web-based television service, according to a reports from Re/code.
Re/code is claiming that Apple plans to launch a TV service that would sell "bundles of programming" to customers over the web. This would mark Apple's foray into the TV business. So far, talks with high-profile executives are allegedly in the very early stages.
According to sources close to Re/code, the service would be a lot similar to the one Dish began selling last month with Sling TV. Reportedly, the content would be coupled with Apple's own user interface. Apple has shown programmers demos of the proposed service, sources close to Re/code revealed. Pricing and other details are still unknown, and Recode said Apple has declined to comment.
With its supposed web-based TV service, Apple is likely to target Sony's PlayStation Vue - a cloud based TV service that aims to reinvent the future of television viewing. Sony's streaming service for PS4 and PS3 - will launch in the first quarter of 2015. The service will be offered on a month-to-month basis, as per several media reports.
So far, Apple's successful attempt at TV has been through its set-top-box: the Apple TV. However, over the past few months, the Apple TV has been losing market share to the likes of Google Chromecast and Amazon TV.
The question remains, however, whether Apple has any solution to offer in the form of the multi-television service that runs over the internet and surpassed the traditional cable TV service.
Stay tuned to GizBot for more updates!