Are internet searches tracking going to be a reality in future?

Are internet searches tracking going to be a reality in future?

In order to avoid hacking & also to prevent the web from being used by “Wrong People”, web content monitoring system applications are being designed by online security experts across various countries. Tracking usage also generates ads that are custom-made for people. But is this an efficient product marketing strategy?.

Experts say that this method is not an effective one as it also breaches user privacy. Online usage tracking leads to prevention of anti-socialist incidents. Following the reports of a survey which said terrorists use the internet to spread their ideals, Governments across various countries of the world were on high alert. This led them to consider a uniform policy which suggested monitoring of internet usage & searches.

Since the web is accessed most of the time by computer users, experts believe that people could become vulnerable to inappropriate content. This in turn would force them to search for similar content again & again. The best way out of this would be to track user history, opine some authorities.

Netizens are strictly against this policy & even oppose it. In yet another survey, it was found that 80% of internet users disapprove of the tracking policy. They say that their privacy is going to be violated which in turn will lead to the internet becoming an unfriendly medium. The respondents also stated that if Governments resort to bringing such a tracking policy, then the internet can no longer be used as  a means of communication.

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