Bharti and Japanese telecom player Softbank had recently floated a joint venture by the name Bharti Softbank (BSB). Following that, the company is rolling out their first product for the Indian market named Hike.
This will be a messaging service which would help users to communicate via SMS and data network in a seamless manner. The capability to use SMS as communication backbone makes this messaging service look different and attractive compared to other messaging apps like Whatsapp.
With Hike, users would be allowed to message contacts regardless of whether they have the app installed. Sending messages to another Hike user is free globally. One can also message via SMS friends who don’t have the app installed. The company is also reportedly offering 100 free SMS every month to message those friends who are not on Hike.
Friends can reply to these SMS at standard rates and the message comes right back into Hike. A user gets 50 free SMS per month for each friend they have invited to Hike. Above all, users will also have 50 SMS free for each friend they have roped in to become a part of the Hike messaging network.
Bharti Softbank sources confirmed that they are already in discussion with many operators in India to enable this value added messaging service economically over their networks, thus making it more attractive to users. Though the application and its functionality sounds simple, it is quite useful for those who do not have data connectivity in their mobile devices, but still want to reach out to near and dear ones. As it is a SMS based messaging app, users can find it easier to connect over different networks and devices.