Financial details of the deal were not disclosed. The US-based firm will partner Videocon d2h to create an infrastructure that supports advanced services like 4K, OTT (Over the Top), VOD (Video on Demand), multi-screen video and multi-room DVR (Digital Video Recorder), on a high definition platform, Cisco said in a statement.
"As pay-TV market leader in India and Asia Pacific, Cisco is at the forefront of changing the way people experience TV entertainment through its leading videoscape platform, which offers best-in-class content management and exceptional user interface capabilities," it added.
Cisco's videoscape enables consistent video experiences across multiple devices including TVs, tablets, PCs, mobile phones and gaming consoles. Cisco and Videocon d2h are uniquely positioned to offer an immersive video experience coupled with an array of value-added services and applications on multiple screens, it added.
Since its inception in 2009, Videocon d2h has become one of the fastest-growing DTH service in India, with over 12.6 million subscribers, Cisco said. Videocon d2h, the DTH arm of Videocon group, offers 500 channels and services on its platform.