Facebook's user-base in India has been soaring pretty progressively and realizing the fact that it has more than 100 million users in the sub-continent has today made the giant social media site to come up in India to make further improvements in its business. Recent online reports suggest that Facebook Chief Operating Officer Sheryl Sandberg is scheduled to make her first trip to the country end of this month or next month (July) to nurture relations among its business-circle in it's second-largest market.
In fact, this will be the first time that someone from 'Chief' post from Facebook will be visiting the country. So far none of the Facebook leaders have come to India. Now Sandberg is said to meet small and medium enterprises (SMEs) in Hyderabad.
The sole purpose of the visit could be to bring more advertisement revenue from the nation as the company has been reportedly said to be aggressively hunting for new avenues to increase advertising revenue and the SME sector in India, which has over 25 million firms, could play a crucial role. According to Facebook, 84 million of its 100 million users in India access the social networking site from mobile devices.
Apart from that, Sandberg is also said to meet the new Prime Minister Narendra Modi, who is an ardent social media supporter and uses Facebook and Twitter extensively.
As far as the company's Facebook's revenue is concerned for the first quarter of 2014, it rose to USD 2.5 billion from USD 1.46 billion a year earlier. Revenue from advertising was USD 2.27 billion, an 82 per cent increase from the same quarter last year, with mobile ads accounting for about 59%.
We will update you more as soon as Sandberg makes any announcements regarding Facebook's ties and buys in India.