Ecommerce is one of the booming markets in India: after all, it does make shopping easy, offers good deals and saves time as well.
It is not just clothing and accessories, furniture, and electronics that are quite popular categories on online shopping portals, as consumers now also buy groceries and other daily use items like dairy products, fruits and vegetables, staples, beverages and more online.
However, while the orders take time to be delivered to a customer, now that there are hyper-local service providers in the market that deliver products within a few hours of placing the order.
Flipkart Nearby is one such hyperlocal delivery based service that connects local grocers, supermarkets, and restaurants to customers, to deliver products on demand within few hours of placing the order. This service essentially provides a platform for consumers to connect to physical retailers via their smartphones.
Flipkart has been working on this service for over a year, and is set to launch it in about next two months. The Flipkart Nearby delivery service is currently being tested in Bengaluru and will soon expand to more areas. It works on an invite system, as one can download the app from the Google Play Store, enter mobile number and wait for an invite.
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With this service, a user can order grocery, electronics, clothes and other items such as vegetables, soaps, dairy products, personal grooming products, baby care items and more, and receive the ordered products within a few hours after placing the order. The service delivers orders 7 days a week, from 10:00AM to 8:00PM.
Flipkart is not the only known online retailer to enter this space, as Amazon's Kirana is already operational in India, and others like Paytm and Snapdeal too are considering investments in start-ups that help them in providing fast delivery of products. Players like Grofers, PeperTap and BigBasket are already doing well in the online grocery delivery space.