Flipkart Refreshes its Brand Identity, Captures Playful and Youthful Elements

After eight years of online shopping in India, Flipkart has now undergone a brand identity refresh. Starting with a new logo, the brand has now been refreshed across all the elements that have made it endearing to millions across India.

Conceptualized and designed by Flipkart design team and an external agency called Umbrella Design - the new brand identity represents Flipkart's vision of commerce in India by reinstating its focus on the mobile platform.

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The 3D design and contrasting color palettes in the new logo helps break the clutter and stands out on the mobile platform. The added zest and flavors in the logo make the brand more appealing and inclusive to all its audiences.

The refreshed personality will reflect in all forms of the company's messaging and engagement with customers. It will help customers experience ‘One Flipkart' every time and at all touch points.

Speaking on this ocassion, Shoumyan Biswas - Senior Director, Marketing, Flipkart said, "The refreshed brand identity, including the new logo, is a reflection of our promise to our stakeholders - youthful, innovative, fast and reliable. We have always been ahead of the curve in a rapidly evolving industry and the new brand identity honours the legacy that we have built over the last eight years and at the same time looks into the future."

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Shoumyan further added, "While developing the New Logo, we focussed on three key elements - one, the new identity had to create a positive perception about our Brand; two, the logo needed to be more inclusive in its appeal to all our customers and three, given our focus on the mobile platform it had to stand out on the app interface. With our new Brand Logo, I believe that we have achieved all of these."

This activity dovetails with Flipkart's business focus where in the coming year, the brand wishes to reach everyone who has a pin code and a smart phone and fulfil their desires for great products at surprisingly delightful prices.