Just In
- 30 min ago Lenovo Unveils IdeaPad Pro 5i Laptop With Intel Core Ultra 9 Processor – Check Price, Specs
- 34 min ago Lava ProWatch Zn, ProWatch Vn Smartwatches Launched in India: Check Price, Specs, Availability
- 1 hr ago Google Podcasts to Shut Down Globally in June 2024: Here's How to Transfer Your Podcasts to YouTube Music
- 1 hr ago itel S24 Launched in India with MediaTek Helio G91 SoC, 108 MP Camera, 90Hz Display: Price, Specs
Don't Miss
- News Chinese Official Asserts Stability In China-US Relations Amid Alleged US 'Interference'
- Sports Shubman Gill Record Against Delhi Capitals & Stats in Arun Jaitley Stadium Ahead Of DC vs GT IPL 2024 Match 40
- Movies Game Changer: Ram Charan's Remuneration For Director Shankar's Hyped Bilingual Political Drama Will SHOCK You
- Automobiles Nissan Magnite Achieves 1 Lakh Unit Sales Milestone: Consistency Helps
- Education WB Madhyamik Result 2024, WBBSE 10th Marksheet on wbresults.nic.in
- Finance Sakuma Exports Secures Rs. 150 Cr Deal; Okays Rights Issue Amidst Positive Outlook
- Lifestyle Arushi Sharma-Vaibhav Vishant Wedding, Love Aaj Kal 2 Actor Looks Resplendent In A Pastel Ethnic Outfit, Pics!
- Travel Kurnool's Hidden Gems: A Guide To Exploring India's Lesser-Known Treasures
Fujifilm India aims Rs 120 cr sales from instant camera
Japanese imaging firm Fujifilm is targeting Rs 120-crore sales next fiscal from its Instax range of instant cameras in India and expects the country to contribute 8 per cent to its global sales in this segment. Fujifilm, which was earlier one of the global leaders in the photo films is trying to come back through instant cameras.
The company today launched its three models under 'instax mini' series ranging between Rs 8,900 to Rs 14,500. Fujifilm is targeting the young generation through its 'instax mini' camera and smartphone printer and is aiming to sell up to 1,00,000 units in India this fiscal.
SEE ALSO: Top 6 Futuristic Curved Display Smartphones to check out
"We would have a sales of Rs 60 crore this financial year from our instant cameras. This would be doubled to Rs 120 crore in FY 2016-17," Fujifilm India Managing Director Yasunobu Nishiyama told PTI. He further added, "These products are designed keeping in mind the ever changing preferences of the Indian youth, offering unique features to complement the needs of the young customers."
Instax series was launched by Fujifilm here earlier this year and it enables users to obtain on-the-spot credit card size photos instantly. Presently, instax cameras are available in around 300 stores and Fujifilm is adding between 50 to 100 stores every month to expand its sales network.
Apart from that, Fujifilm is also exploring online space to boost sales of its instant cameras and is available at all leading e-commerce portals. "Our one-third sales would come from online channels apart from brick and mortar stores," said Nishiyama. The company is expecting that Indian market would contribute up to 8 per cent sales of global sales of instax range of cameras in the next five years.
SEE ALSO: 10 Major Differences Between Google Nexus 6P vs Samsung Galaxy Note 5
It has launched its instant camera in 60 countries and has received good sales response from developed markets like the US and Europe and also from emerging economies such as China. "India is one of the fastest growing market and percentage growth is higher here as compared to large markets of the US and Europe," Nishiyama added. This fiscal, Fujifilm is expecting to sell 5 million units of instax cameras globally. Established in 1934, Fujifilm had USD 21 billion turnover in FY 2015 and about 79,000 employees globally.
Source PTI
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
79,900
-
1,39,900
-
1,29,900
-
65,900
-
1,56,900
-
1,30,990
-
76,990
-
16,499
-
30,700
-
12,999
-
14,999
-
26,634
-
18,800
-
62,425
-
1,15,909
-
93,635
-
75,804
-
9,999
-
11,999
-
3,999