India's one of the leading eCommerce marketplace eBay India recently released the Battle of the Gadgets report based on an analysis of all gadget transactions on eBay India from April 01, 2013 to June 30, 2013 (Q2).
As per the press release, the report revealed interesting insights on gadget consumption patterns of online shoppers across the country. Battle of the Gadgets dives deep into the popular gadget categories of Mobile Phones, Laptops, Tablets, Digital Cameras, & Televisions to illustrate consumer behaviour through multiple attributes such as brand adoption, pricing and geographical relevance.
As per the report, non-metro purchases have gone up by 35% as compared to Q2 2012. LCD TVs are also losing sheen to LED TV and the purchase of 3D LED TVs has doubled when compared with LED TVs. Smartphone purchases have also increased as compared to Q2 2012 and the purchase of tablets have doubled in comparison to last year.
According to Mr. Ratul Ghosh, Head Strategy, eBay India, "Gadgets have always been very popular on eBay India. With our extensive range of gadgets across brands, models & budgets which enable our consumers to get easy access to the best deals & widest selection online, we see a great demand coming from consumers across metros, tier II and tier III cities. Interestingly, a key trend this quarter is the increase in the purchase of gadgets by consumers living in Non-Metro cities (51%) as against those living in the metros (49%)".
On the brands front, Samsung has once again surfaced as the most popular gadget brand with a 35% market share as compared to a 27% market share the previous quarter across the various categories. Category-wise, the most purchased brands are Samsung under Mobile Phones, Dell under Laptops, Samsung under Tablets, Nikon under Digital Cameras & Samsung under Televisions.
Hence, in the slideshow below, let's take a look at the most popular brands selling in India category-wise.
Category-wise, the most purchased brands in the mobile phones market is Samsung. Of course, the credit goes to the high popular Galaxy series which offers mobile phones at every price points.
Apple is the supreme leader when it comes to the tablet marketplace. It won't be wrong to say that there is no competition for iPads as far yet, in terms of UI, UX and all aspects.
Nikon has always given a tough competition to brands like Sony and Canon in the digital compact camera world and has always come out as a bright winner.
In the television category, again Samsung is the most favorite brand among Indians The South Korean giant is expanding it's range with each passing day and has become a global leader in consumer electronics category.
Whether, it be basic laptop range or high end gaming laptops, Dell delivers innovative technology and services that give consumers the power to do more at every price point.