Google India has revealed an all new format for the media advertisements as well as video ads on the web search engine. Praveen Sharma, the sales head of Google India said that this new format for ads will ensure that the users get the information they required and also allow the advertisers to get to the potential consumers with right information.
This format is launched with the STAR TV campaign that is built around the new channel Life Ok. Phenomenal growth has been observed in the search volumes of media as well as entertainment segments. In the past two years, the volume of queries has grown by about 125% on a yearly basis, he added.
This new format will allow the media firms to grab the traffic on the search and also leverage this to develop similarity of content. He also mentioned that the research has indicated that a large number of users are seeking to watch the movie trailers and other TV show clips on search results page. This will then translate to high response rates from the ad format.
This also modifies the way in which the users will experience the videos on Google search and also introduces a new media player, Lightbox. The video can be played either by clicking on the watch link or the thumbnail during which the Lightbox player will expand to the middle of the screen and then dim the other parts of the screen.
This is mainly done to concentrate the attention of the viewer on the video and also to create a theatre like ambiance. The media ads are charged for a flat rate on the clicks and the model of pricing makes it quite easy to budget for the media advertisements campaign and also to know the interaction's cost.
The search technologies of Google connect lot of people across the world with information and it is the top most web property in the major global markets. This advertising programme offers considerable results for the businesses and increased the web experience of the users.