In a bid to increase the user-base in the already rich number of search users in India, the search engine giant has today launched Indian Language Internet Alliance (ILIA), a group formed to promote growth of Indic-language content online.
Launched at an event in India, Google hopes to enable 300 million Indian language speakers to become highly engaged Internet users by 2017. Although, Google had rolled out the Hindi language Voice Search in India a couple of months ago, today the company made it official in the country. If you are not aware, Google Search lets users enable voice search in five languages, out of more than 50 supported languages and dialect.
Further, The search engine giant also launched a portal for Hindi-related content like websites, blogs, apps and videos among others. This would further strengthen the already potential presence of Google in India.
Called www.hindiweb.com, the new site will help users find Hindi-related content like websites, blogs, apps, and videos.
"Our mission at Google is to ensure the world's information is universally accessible, and this includes the millions of users in India who are about to come online for the first time," Amit Singhal, Google's senior vice president of Search said. He further added, "Hindi Voice Search will be just one of the many steps Google is taking to empower the Indian language users and advertisers to take advantage of the Web's huge economic and social potential."
The search giant says that nearly 200 million Indians are currently online, which is only 16 percent of the country's population. It says that India is the third largest Internet market, which is set to overtake US in the next 12 months.
"India is adding five million Internet users every month and all of them are on mobile. Our aim is to get 500 million users online by 2017," said Rajan Anandan, Vice President and Managing Director, Google India.
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