Music streaming service has become one of the most interesting field for the tech giants like Facebook, Apple, and now Google has been reportedly said to be making plans on buying one as well. Music streaming service Songza is the one that we are talking about. According to New York Post Google is planning to acquire this particular music streaming service.
The move is believed to be one against Apple's recent $3 billion acquisition of the Beats Electronics, which houses an audio/headset company as well as a streaming music service called Beats Music.
According to the report, Google will be spending $15 million to buy Songza which feature over thousands of playlists. Songza has more than 5.5 million active users way behind its competitors like Spotify and Pandora who have 10 million and 77 million users, respectively. It has apps on all major platforms like Android, BlackBerry, iOS and Windows Phone as well.
Although, Google has its own music streaming service Google Play Music, and buying a six-year-old company Songza which creates music mixes based on a variety of themes and factors, could bring a difference to the company's music service arm. Talking about playlists, Songza home page has suggestions for playlists, like "working in an office," or "boosting your energy."
As of now we are not sure, how Google is planning to use the about to be acquired company but most likely, it could integrate Songza's curated playlists could be integrated into Google Play Music.