It seems that Google has set its sights on developing an alternative to AirPlay challenger in order to compete with Apple. This was disclosed by GigaOm report citing a Google representative, who has confirmed this initiative, but did not divulge any further details on it.
Google demonstrated a glimpse of what is in the offering, by introducing last week a new feature on YouTube that makes streaming to television simpler than ever before on Android phones. With this feature, it is possible to stream to television by just one tap as against the current seven step methodology which baffled even the YouTube officials.
Google introduced the YouTube pairing feature back in 2010. They have found that those users, who did pair their devices using this feature, spend a lot of time viewing YouTube videos. Google TV division has exploited this fact and has made pairing easier with time. It seems that Google is following Apple’s footsteps here.
As we all know iPads and iPhones have built in capability to stream to Apple TVs and this was the main reason for the popularity of Apple TV, making it the best-selling in the field. Inclusion of the new feature by Google in Android phones can make Apple operating on iOS run for its money.
However, it is interesting to note that AirPlay challengers are not new. In September we saw Wi-Fi Alliance which is a not-for-profit organization formed by the association of a number of companies, launching Miracast, which allows users to transfer videos and images wirelessly between devices. Android 4.2 Jelly Bean from Google, released early November has included this feature too.