The new site, dubbed "The Perfect GIF," isn't just a standard Tumblr blog, however, but more of customized Tumblr experience where you can search for and discover TV-related GIFs by tag, show, reaction or action involved.
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The idea behind the new project, it seems, is to help seed social media with high-quality GIFs based on Hulu's own licensed and original content, then capitalize on those GIFs' spread to market the Hulu brand to Tumblr's younger demographic.
Yes, the Hulu GIFs are branded with the hashtag #Hulu as well as the name of the show and its network's logo, in most cases.
That sort of mars the experience for GIF purists who will often apologize when they've accidentally GIF'd something that features a network logo or another overlay on top of the GIF they've shared to their blog.
At launch, Hulu's site features over 1,400 GIFs from dozens of its top shows across major networks including Fox, NBC, ABC, MTV, Bravo, FX, Showtime, and others, as well as those from classic shows like Cheers, Star Trek, Twin Peaks, The X-Files and more.
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You can search for GIFs by tag or show title, or you can click to filter the site's content by Show, Actions, or Reactions. In addition to Tumblr, Hulu's GIFs can also be posted to Twitter, Pinterest or shared via email.