India's largest private sector bank ICICI Bank Monday said it has launched banking service on Twitter which allows customers to transfer money using the social networking site.
The facility, the first of its kind in India, allows customers to check their account balance, view the last three transactions and recharge their prepaid mobile phones using their accounts on the site.
"With the growing prominence of social media in everyday life, we believe our customers would be delighted to have yet another avenue which allows them to bank while they are on social media," the bank's executive director Rajiv Sabharwal said.
The bank had introduced a similar service in 2013 on Facebook.
According to a statement from the bank, the launch comes close on the heels of a slew of technology-led innovative services introduced by the bank.
ICICI Bank - with a presence in 18 countries - reported consolidated total assets of $124.76 billion in the last fiscal.