IMImobile and Universal Music Nominated With 'The Kleek' FOR THE 2015 GLOBAL MOBILE AWARDS

By Gizbot Bureau

| Published: Monday, February 9, 2015, 16:51 [IST]

The Kleek, a Pioneering Music App Designed and Built Specifically for Africa, Shortlisted for 'Best Mobile Music App' of the Year IMImobile, a global technology company providing software and services which help businesses capitalise on the growth in mobile communications, today announced that it has been shortlisted for the 2015 Global Mobile Award.

The Kleek, a pan-African Universal Music Group streaming service, is nominated for 'Best Mobile Music App' of the year. The Global Mobile Awards, hosted by the GSMA, are the most competitive awards across the mobile industry and will honour more than 40 winners across nine categories. Over 300 independent experts, analysts, journalists and academics judged the awards and selected more than 270 nominees.

IMImobile and Universal Music Nominated With 'The Kleek'

The Kleek, an innovative radio music streaming app, designed by BBH and developed by IMImobile, enables smartphone users across Africa to stream curated playlists directly to their mobile phone. The Android-based app offers more than just music, allowing users to access artist diaries, news, charts, previews, competitions, exclusive previews and much more. Alex Klose, Head of Marketing at IMImobile, commented on the award nomination: "We are very excited to have made it onto the shortlist with our client Universal Music Group. Over the past 20 years, the Global Mobile Awards has been recognising outstanding achievements and innovation across the mobile industry."

"The nomination is a testament to the innovative concept of the app, which connects millions of fans across Africa to a tailored music experience, including both local and international music content, while allowing artists to reach a wider pan-African audience. The Kleek truly is bringing mobile music to Africa," he added.

Michael O'Hara, Chief Marketing Officer, GSMA commented: "Congratulations to all the nominees. With a new record of over 800 entries, the competition has been greater than ever - reflecting the dynamic pace of growth and evolution across the mobile world. We look forward to celebrating 20 years of mobile achievement and innovation with all the nominees and winners on Tuesday 3rd March."

The Global Mobile Awards ceremony will take place at the The Global Mobile Awards ceremony will take place at the Mobile World Congress, Tuesday, 3rd March at 2.30 pm in Hall 4, Auditorium 1, in Barcelona. Legendary comedian, actor and writer John Cleese is selected to host the ceremony.

The full list of all nominees can be found at: www.globalmobileawards.com/nominees-2015 [http://www.globalmobileawards.com/nominees-2015 ]. About IMImobile IMImobile is a leading global technology company providing software and services which help businesses capitalise on the growth in mobile communication. Its services, delivered in over 60 countries in Europe, the Americas, MEA and India, help its clients to engage and transact with their customers more efficiently through smarter mobile engagement.

The company's solution allow customers to use mobile as a channel to create new revenue streams, as CRM and customer engagement channel and as a channel to improve business operations. IMImobile's DaVinci suite of products are modular, scalable and delivered through cloud infrastructure which is integrated into mobile operator networks, internet services and social media platforms.

The products and solutions have helped IMImobile establish a blue-chip client base of leading mobile operators and global enterprises. Key customers include Vodafone, O2, Telefonica, Aircel, Airtel, BSNL, AT&T, MTN, France Telecom, Centrica, Coca-Cola, Universal Music, Tata, the AA, the BBC and major financial institutions.

The company is headquartered in London with offices in Hyderabad, Atlanta and Dubai and has 650 employees worldwide. IMImobile is quoted on the London Stock Exchange's AIM market with the TIDM code IMO.

Source: IANS