Indian market remains positive and strong with respect to mobile handset sales. This was disclosed by Gartner, the leading research and advisory services firm in their recently published report. As per the report, the handset sale in India is expected to grow by 13.5% to reach 251 million in 2013 as compared to 221 million this year. Gartner attributes this impressive growth to mainly three factors – intensive competition, presence of multiple manufacturers and aggressive pricing.
Anshul Gupta, principal research analyst at Gartner, stated ,“The Indian mobile phone market is very competitive with more than 150 device manufacturers selling devices to consumers..” Gartner report further added that around 91% of the total mobile handsets in India cater to the low entry level feature phones segment. The report however has thrown caution to the wind too for the players.
As the number of players is increasing, there is cut throat competition and the prices are on sharp decline. Hence players need to focus on innovation and dynamic business models to survive this competitive environment. The onset of Chinese and Indian manufacturers have contributed much to the competitiveness, however many players are now struggling for market share and revenue growth.
However as per the report, Samsung has gone from strength to strength in the Indian market. Samsung’s market share has now increased from 15 percent in the first quarter to 49.8 percent in the second quarter of 2012. Gartner has also forecasted that if Samsung continues to increase its market share at this pace, they will hold an impressive 60% market share in India soon. It is interesting to note that Nokia had this share in India prior to 2011. How quickly the tables have changed and smartphone era is slowly taking over the Indian mobile handset scene.