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Instagram pips Twitter in User Engagement race: Study
Instagram surpassed Twitter, and its own parent company Facebook, in terms of post interactions, reveals a new study by Quintly.
Quintly found in a study of 5,000 Instagram profiles that the average Instagram post received 4.8 interactions (likes, comments, shares), compared with 0.72 for Facebook and 0.25 for Twitter (favourites, retweets, replies).
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However, Instagram users posted less frequently than Facebook users in the first quarter of 2015, with Facebook users posting roughly 1.5 times per day, compared with once for Instagram users.
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And while videos play an important role for some Instagram accounts, Quintly found that photos still made up nearly 94 percent of posts.
Source: IANS
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