Google's Android platform might be ruling the global smartphone arena, but, when it comes to the US market, iPhone 5 has brought Apple to the throne again.
The strong sales of iPhone 5 from September 12 has helped the Cupertino based company to gain back the sales and attain the top position, claims a recent report from Kantar Worldpanel ComTech. IOS 6 has a market share of 48.1% in US smartphone sales and Android has 46.7%, which is relatively lower.
Dominic Sunnebo, global consumer insight director at Kantar was quoted stating, "The last time we saw iOS overtake Android in the United States was when the iPhone 4S was released and Apple managed to retain its lead for three consecutive periods. This time we predict that Apple will beat its previous high of 49.3 percent and achieve its highest-ever share of the U.S. smartphone market within the next two periods."
iPhone 5 made a record by hitting almost 5 million sales in the first weekend of its release and analysts have predicted that the handset will reach 46.5 million units by the end of this year.
Kantar added that while iPhone sales may rise and fall with release dates, the key to Apple's success is the loyalty of its users, which is unmatched in the industry.
"An impressive 92 percent of existing Apple owners in the U.S. said they will choose an iPhone the next time they upgrade. While loyalty is key, it is also important to make sure that new customers are attracted to your brand," said Sunnebo.
"With roughly 60 percent of U.S. iPhone 5 sales coming from existing customers and 40 percent from new customers," he added, "Apple is achieving this at the moment—a clear sign of the strength of the brand in the U.S. marketplace."
The iPhone is also making strides in the corporate space, according to a new IDC report on the use of smartphones in the enterprise. The research firm forecasts that iPhones and Android smartphones will overtake BlackBerry as the top smartphone used by enterprise employees by year-end. Businesses are said to be purchasing iPhones “in droves”, while Android-based devices top the smartphones purchased directly by workers themselves.