Will.i.am, the reknowned singer of the Black Eyed Peas band and entrepreneur is all set to launch worldwide, the first product from his consumer electronics and applications endeavor – i.am+ – an iPhone hardware company.
Reportedly, the singer has claimed that this device would turn smartphones into ‘genius-phones.’ The upcoming iPhone accessory will be required to get attached to an iPhone, which will automatically turn the 8 megapixel camera into a 14 megapixel camera.
It has been claimed that the accessory would significantly increase clarity and definition of the photographs. The technology has been informed to be achieved through a sensor and a superior flash that the camera accessory possesses.
It has been reported that there would be more digital products carrying Will.i.am’s name following this new camera accessory for iPhone. In a strategy to support his digital products, Will.i.am has already invested in ‘digital real estate’, as he calls it, on the internet. The domain www.i.am is owned by him where the users of i.am+ products are assigned individual and unique online profiles, which is of the format www.i.am/Will.
The first glimpse of i.am+ camera can be obtained in the music video shot for the collaborative single number for Britney Spears and Will.i.am, Scream and Shout, which is to be part of the entrepreneur-cum-singer’s solo album to be released as #willpower.
There are also reports that Apple has granted i.am+ the development license for the production and sale of the camera application and accessory specified for iPhone 4 and iPhone 5.
However, Will.i.am is reported to be gearing up to bring out a wider range of tech hardware to the market. The first series of camera accessories from i.am+ will be officially released on November 28, at a press conference to be held in London.