Micromax Informatics Limited, today announced a strategic investment in Scandid, a mobile first product and savings discovery platform. The Scandid app helps customers compare prices and discover discounts across top e-commerce and local retailers, helping them make informed choices.

The Scandid investment further reinforces Micromax's foray into application services and building an integrated mobile ecosystem.

SEE ALSO: Honor Band Z1 Announced for India at a price of Rs 5,499: Specs, Features and More

Micromax co-founder, Rahul Sharma said, "We have always believed in providing value to our customers. Today users do not want to switch between different apps for shopping, be it online or offline. We have a roadmap to provide integrated services and leverage the mobile as a platform to converge these services. We believe that Scandid has an edge with its offering in the mobile shopping scenario and we will be able to bring value to our customers."

Scandid is a free mobile first shopping discovery and price comparison app, which compares prices across 10 million products from 200 online merchants. Users can discover discounts across Flipkart, Snapdeal, Amazon and hundreds of other ecommerce stores. Scandid also provides information from local neighbourhood retailers.

Sushil Choudhari, Founder of Scandid said, "We are proud to be associated with Micromax - known for its superior yet affordable phones. Scandid's presence on all Micromax smartphones will provide a rich shopping experience to Micromax users out of the box. As m-commerce grows and mobile becomes the key platform to not just shop but also compare to get best deals, Micromax's investment will help us reach the last mile customer and strengthen our position as the leading mobile shopping destination."

SEE ALSO: Samsung Galaxy A8 Review: A Par-Flagship Device with Premium Design

Bhaskar Thakur, Co-Founder of Scandid further added, "Scandid is the ultimate shopping & savings tool. Our vision is to help customers save money every time they shop, online or local".

Read More About: micromax smartphones news