Microsoft Acquires App Maker Sunrise Atelier for $100 Million

Redmond giant, Microsoft has acquired the popular Sunrise Calendar app maker Sunrise Atelier Inc. According to the TechCrunch website, Microsoft has paid around $100 million (approx Rs. 618 crores) to the Sunrise Atelier. Moreover, Microsoft will keep the Sunrise apps alive as stand-alone products, while using some of the startup's technology for its own future products, which is similar to that of what it did with Acompli, when Microsoft acquired it $200 millions. Last month, the company also launched new Outlook apps for iOS and Android that is powered by Acompli's technology

 Microsoft Acquires App Maker Sunrise Atelier for $100 Million

Sunrise has a suite of calendar products for mobile and desktop users that connects with and consolidates calendars from different providers. It is cross platform app, available on the iPhone, iPad, Android devices, and on the Mac App Store, as well as offering a web client.

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Also, users can access their calendars from Google, iCloud, and Microsoft Exchange and can be connected to a wide range of third-party apps.
This acquistion shows that, the tech giant Microsoft is planning to take its Office productivity to next level and also make it accessible to other platforms. Basically Sunrise was founded in 2012 and has reportedly raised $8.2 million from investors.

"Users can access their calendars from Google, iCloud, and Microsoft Exchange, as well as connecting to a wide range of other third-party apps. That cross-device and cross-platform support has helped it gain significant traction among users," the report notes.

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