Moser Baer has introduced its special edition of festive storage media comprising of unique bejewelled ‘Ganesha’ and ‘Lakshmi’ flash drives. The consumers, who are interested to gift their dear ones something different from the usual sweets and chocolates, will surely find the collection apt.
According to Mr. Deepak Shetty, Senior vice President, Domestic Sales and Marketing, Moser Baer, “Of late, we have been seeing a lot of innovation in the pen drives segment in terms of the shape and appearance of the package. But to give it a bejewelled look- is a kind of new avatar which no one in the industry has done so far.
We have just tried to bring in a dash of ethnicity to the technology so that the new range gels with the consumer sentiments in the festive season. The range also denotes a style statement and we are hopeful that it will continue to attract the discerning buyers even after the festival season.”
Living up to the festive fervour, the 4 GB and 8 GB variants come in miniaturised symbolic representation of ‘Ganesha’ and ‘Lakshmi’ in shiny golden countenance placed on a serene black background. An elegant golden chain completes the festive look and also makes the product easy to keep and carry.
The technological profile includes: a 2.0/1.1 interface compatible with almost all operating systems (Windows ME/2000/XP/Vista/Mac 9.0 or later/ Linux Kernel 2.4.2 or later). Moser Baer Ganesha pen drive measures 21 X 41.4 X 10 mm and Moser Baer Lakshmi pen drive has 6 x 41 x 8.1 mm dimensions. The ensembles weigh 15.6 - 16.7 gms (including the chain).