Sistema Shyam TeleServices Limited (SSTL) that provides telecom services under the brand MTS has today rolled out net-neutral internet calling plans for both prepaid and postpaid customers. The plans further showcase the company's commitment and support to Net Neutrality and offers data for internet calling.
Customers can use the data for making internet calls using any internet calling application of their choice, be it over WhatsApp, Skype, Viber, etc.
Initiative to be supported by a 360 degree communication campaign which will include digital, social media, radio, TVC and out of home (OOH) media.
As per the plan, users can opt to use 5GB data for 5000 minutes of internet calls. The 5000 minutes of internet call guarantee for 5GB data is calculated basis using the standard voice codecs.
According to Sandeep Yadav, Chief Marketing & Brand Officer - MTS India, "MTS India does not support any discrimination or preferential treatment when it comes to internet services. It is our belief that the freedom to access and use internet services the way a customer wants should rest with the customer himself."
He added, "Our latest "Anti-Zero Rating Plans" allow customers the freedom to use data for internet calling if they wish to. Simply put, the Rs 499 plan which offers 5GB data will translate into 5000 minutes of internet calls."
The rollout will be supported by an exclusive television commercial (TVC) which will be aired across major national channels with special emphasis on regional channels in the 9 circles where MTS operates. The campaign will also be supported by digital, social media and out of home (OOH) media.