Telemarketers are having tough time in India. While, Bulk SMS/MMS was banned by the government for a week in regards to the SMS scam in Bangalore. Now the government has also announced that they have disconnected around 51,000 telephone numbers, which were not officially registered with TRAI for making telemarketing calls.

As per the written reply by Minister of State for Communications and Information Technology Milind Deora in Rajya Sabha, these numbers were used for making telemarketing calls till July 30, 2012 without any official registration.

The government has also issued notices to another 88,300 subscribers who have violated the norms prescribed by Telecom Commercial Communication Preference Regulations of 2010.

As per the act, those who are not registered with TRAI are not allowed to have any commercial communication with customers including telemarketing. According to reports citing government sources, this action was initiated in the context of increasing number of complaints from customers on unsolicited communication and it was found out that most of these calls are from numbers which are not officially registered with TRAI.

Further the service providers are also insisted to act strictly on this matter. They can issue notice as a first step to subscribers who are getting indulged in such unsolicited commercial communication to discontinue such calls. If the subscribers continue to do such calls, the service providers can terminate these subscriptions without any further notice. Experts feel that these tough steps would help to reduce such unsolicited communication including telemarketing calls thereby reducing customer complaints to a great extent.

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