Nokia is not going to die without giving a flight! It seems though they are losing out market share in their traditional mobile phone segment, they are focusing on value added applications to stay alive in the market.
In order to promote the use of its mapping software, Nokia has signed a deal with Oracle which will allow the customer base of Oracle to access Nokia’s vault of map data and location services. The deal will be announced at the OracleWorld conference on Monday. The new step by Nokia is expected to be a move for competing with similar services from Google. Oracle on the other hand will be making use of this deal to integrate mapping capabilities to its existing applications.
Nokia had acquired Navteq in 2007 for a whopping $8.1 billion. Ever since the acquisition, Nokia has tried to ramp up its location and commerce business. Nokia had previously ventured into automobile navigation systems and after a successful tenure the company shifted its focus to mapping in mobile phones and other applications including a range of products from Microsoft. Nokia had recently announced mapping deals with Groupon Inc and Amazon.com. Amazon chose Nokia’s data over Google services. Nokia had also signed a deal with Yahoo for similar motives.
With the latest deal with Oracle, Nokia plans to extend its reach to enterprises which currently avail the service of the former. Exploration of the new channel will help Nokia gain a competitive edge over Google Maps which was recently dropped by Apple who decided to launch its own mapping service. However Nokia will have to traverse a long way before it overthrows the widely popular service from Google. The inefficiency of Apple’s map service has already shifted the focus back on Google.
With its map service covering over 200 countries, Nokia seems to be on the right path at least in this niche emerging space.