With the launch of the much hyped iPhone 5 and a slew of products including a new range of iPods, Apple is in the news all over the tech media world receiving mixed reviews about the sixth generation iPhone. At the same time, the Cupertino based tech titan is remembering its users of its least popular social music service – Ping.
According to 9to5Mac, Apple is planning to shut Ping on September 30 and it has stopped accepting new members. Ping was debuted along with iTunes 10 in 2010 to allow the users to see what music their friends were purchasing on the iTunes Store. Despite of being releases with much fanfare, the service never went on a bang.
On Wednesday, users of Ping saw a message on the recent activity page stating, “Ping will no longer be available as of September 30.” Even the users who have not signed up for Ping received a message when they clicked on the icon in the sidebar of iTunes stating “Thank you for your interest in Ping. We are no longer accepting new members.”
This is not a surprise as the demise was hinted by the CEO of Apple, Tim Cook in May at a conference, where he was quoted saying “We tried Ping and the customer voted and said, this isn’t something I want to put a lot of energy into. Some customers love it, but there’s not a huge number that do, so will we kill it? I don’t know. I’ll look at it.”
Also, on September 12, Apple announced the updated version of iTunes – iTunes 11 with many new features including more sharing options for Facebook and Twitter, including showing music likes and recent purchases of friends on the network.
As per numerous reports, an Apple representative has noted the playlists made within Ping will be turned into iMixes, the publishable playlist format of Apple. However, as the feature will become unavailable, the Ping users will lose their followers and the people they were following. Already, the Ping page redirects the users to the main page of iTunes.