SAR Group takes 51% of Meridian Mobiles in JV

The makers of Wyncomm brand mobile phones, SAR Group has recently acquired a major part of Meridian Mobiles, a subsidiary of Meridian Group in a joint venture. Meridian Mobiles sells the Fly handsets in India. Fly Mobiles owned by Meridian Group of UK operates in the countries like Europe, UK and CIS.

When asked about this to Prem Kumar, the CEO of Fly Mobiles Pvt Ltd., he said that the joint venture is a part of the company's strategy in creating a broader and deeper presence in this ever growing competitive market.

The mobile phone industry will surely continue to have more and more innovation everyday and this will ensure that there is an efficient service support as well as a magnificent experience for the customers. He added that the company's strength will help them address to the growing needs of the consumers and cater them.

Though the SAR Group has acquired a majority of the company's stake, Prem Kumar will be the Managing Director an Navneet Kapoor, the co-founder of the SAR Group will be the Chairman of the Fly Mobile company. Wyncomm and Fly will function as two separate brands.

This joint venture is sure to benefit both the companies in a significant manner. Both these companies manufacture and market mobile phones that fall in the low and mid range segments when they are compared with the other brands that are homegrown.