Snapdeal Acquires Majority Stakes in RupeePower; Forays into Financial Services

Following the Gojavas acquisition, e-retail store Snapdeal has again acquired a majority stake in RupeePower which is a digital financial products distribution platform for loans, credit cards and other personal finance products.

Snapdeal Acquires Majority Stakes in RupeePower

"Our aim is to create life changing experiences for our buyers and sellers and all our efforts at Snapdeal are in line with meeting this objective."

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He added, "Realizing the various difficulties that consumers face while deciding and purchasing financial products/services and the challenges that companies face whilst reaching out to the ‘right' audience, we have brought RupeePower into our family, to help solve the distribution challenges of the financial services ecosystem and make it more inclusive. The same way Snapdeal has democratised retail in India, now we aspire to democratise access to credit." said Kunal Bahl, Co-Founder & CEO, Snapdeal in an official blog.

Snapdeal Acquires Majority Stakes in RupeePower

The company didn't reveal anything about the financial details of the deal as of now. And also the online retail store in ties with RupeePower, plans to provide Rs. 6,000 crores for loans over the next two years.

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Moreover, the marketplace also includes a range of financial services like personal loans, educational loans, credit cards, auto loans, home loans and more.

Snapdeal Acquires Majority Stakes in RupeePower

"The share of digital origination of credit is poised to grow from today's 7.5% to 40% over the next 4 years, in an INR 400,000 crore (USD 67bn) retail credit market growing at 20% annually.

He added, "With this investment and by partnering with Snapdeal, we aim to become the No.1 originator of financial products over the next couple of years."

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Snapdeal Acquires Majority Stakes in RupeePower

He further added, "Our emphasis will be on scaling RupeePower into the top match-making platform between lenders and borrowers, providing consumers with the best targeted offers & a super-simplified loan process, while ensuring lower opex & smarter credit match for lenders." said Tejasvi Mohanram, Founder & CEO, RupeePower.

Started in 2011, RupeePower has collected Rs. 1,500 crores of credit disbursal through its platform in the current financial.

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