Snapdeal.com launches TV commerce channel in partnership with DEN Networks

By: Gizbot Bureau

Snapdeal.com, India's largest online marketplace announces a 50:50 Joint Venture with DEN, India's biggest television distribution company to launch a "TV Commerce" channel 'DEN Snapdeal TV shop', with an aim to create a multi-nodal electronic shopping avenue for customers.

The channel is currently available for viewers on channel number 132 on DEN cable network and will be extended to other cable and DTH networks in the course of the next six months.

DEN Networks Ltd. reaches about 13 million households in over 200 cities across 13 states in the country. Snapdeal.com will leverage this robust distribution network of DEN to provide customers easy access to the wide assortment of products across Home, Lifestyle and Electronics categories with great value deals.

Snapdeal.com launches TV channel in partnership with DEN Networks

DEN Snapdeal TV Shop will benefit those customers who have limited access to internet services particularly in Tier 2 and 3 cities further hampered by lack of physical access to top retail products and brands at competitive prices. Additionally, every purchase made on the channel comes with quality and delivery assurance from Snapdeal.com and the flexibility to pay on delivery - an option largely confined to e-shopping.

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Speaking about the partnership, Kunal Bahl, Co-founder and CEO, Snapdeal.com said, "Innovation lies at the heart of Snapdeal.com and with this initiative we are taking yet another step to fulfill our promise of providing accessibility to the best products at best prices to consumers across India.

We are delighted to partner with a likeminded brand like DEN Networks which enjoys massive reach and brand loyalty across the entire country and especially in smaller towns of India. India is a country with many heterogeneous segments of consumers, and we believe that by reaching 150 million households with 600 million people that have a TV, we can create another revolution through TV Commerce.

" Sameer Manchanda, CMD, DEN Networks said, "We are extremely thrilled to partner with Snapdeal.com on this game-changing initiative. By leveraging Snapdeal and DEN's nationwide distribution network, we will now be able to engage with a much larger audience which is still not exposed to the benefits of online shopping and internet access. Together we aim to offer the Customers a wide assortment of products and provide them with a hassle free buying experience. The response to the pilot has been extremely encouraging and we are sure DEN Snapdeal TV Shop will be well received by our viewers."

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Snapdeal aims to take the DEN Snapdeal TV shop to 100 million households across India over the next 12 months.

The Pilot:

As a first time initiative by any online marketplace, DEN Snapdeal TV-shop was launched as a pilot in September last year. The channel has been receiving tremendous response from the customers with a massive growth rate of 200 per cent month-on-month since inception. The pilot was launched in select geographies basis the availability of the network, offering products in primarily three categories namely, home and kitchen, electronics, and fashion and lifestyle.

Source: PTI

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