Sociable is the new hospitable

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1. Make the Customer Yours, forever, right at the ‘Check-In’

 

Location-based services and geo-tagging is gaining its foothold with applications like Foursquare, and Facebook Places, allowing customers to “check-in” at various locations. Its demonstrating new ways people want to be associated with where they are, and that they are interested in letting their friends know about it. They are willing to leave comments, recommends and the occasional dis-satisfactory comment. Applications like these keep the hospitality industry in check and make sure quality is never compromised on. A hotelier serious about this business can not ask for anything more that this.

 
Sociable is the new hospitable

 The biggest on-site opportunity for social media in the hospitality industry is at the intersection of social media and mobile, especially in this era of smartphones. As soon as the mobile geo-location tag feature alerts the hotels about a customers check-in, it creates an opportunity for the property to pitch relevant services. Thus businesses have the potential to market to customers in a manner that is 100% relevant to their situation at that moment. E.g.: When Foursquare users check into a particular hotel or resort, they unlock a ‘special’ that earns them a complimentary glass of drink at the hotel’s lounge.

2. Last-Minute Deals, Emphasizing Unique Properties & Storytelling on Facebook

Facebook is the most used social network with over 845 million users. The optiontocreate brand pagesand applications provide businesses with a lot of opportunities to strategize, engage and interact with the end consumers.

Facebook as a medium gives you opportunities to discuss various things like property, services, packages, special deals, the destination, and various initiatives that your business is involved with, events your property is hosting and services you offer. It also acts an active forum for discussion with the clients, answering various queries, encouraging recommendations and inviting feedbacks.

Sociable is the new hospitable

Pleasant customer experiences can always form a discussion thread and an opportunityto not only generate hype and curiosity but also a willingness to visit and experience your services. Enhancing the power of Facebook with other social media platforms like Youtube to share experiences of events held at your property or guest experiences may also be more relevant than you think. Furthermore, Facebook applications could also be a great way to create awareness about your property and even generate bookings.

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