Sony Corporation’s President and Chief Executive Officer Kazuo Hirai unveiled an array of Xperia smartphones, a new Xperia-branded Tablet, VAIO PC, Wi-Fi camera, NFC-enabled audio devices, new applications, new musical partnership, a Book of Spells and a showstopping 84-inch BRAVIA 4K TV at IFA 2012.
“This is an extraordinary company going through extraordinary times. It forces us to confront difficult realities and make hard business decisions. We must look at ourselves honestly and hold true to the values and purpose of Sony. I am determined to do this with a laser-like focus, speed and execution,” said Hirai, “The products I unveil today will show Sony’s long-standing ambition to deliver what customers value…a simpler, easier, more entertaining and user-friendly experience.”
The range of new products announced in Berlin includes three new Xperia smartphones – one featured in the forthcoming James Bond movie Skyfall - a new splash proof Tablet, a new hybrid slate/laptop VAIO PC, a new NEX camera with built in Wi-Fi, enabling feature-adds post purchase and enhanced NFC enabled headphones and audio devices.
Sony also unveiled a stunning 84-inch BRAVIA 4K TV, promising a totally immersive experience and building on Sony’s acknowledged professional expertise in 4K with acclaimed broadcast camera the CineAlta F65 and 4K cinema projection system.
Lets take a look at the newly launched products in the smartphone and tablet category in this picture gallery.