Strontium grabs 30% market share in Indian memory module

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Strontium grabs 30% market share in Indian memory module


Strontium Technology has announced that it has taken 30% shares of the Indian PC memory module market in 2011 at the sales conference conducted in Bangkok. Strontium Technology is one of the leading PC and flash memory manufacturer with its headquarters in Singapore.

With a share of about 1/3rd of the Indian market, the company has the top spot when it comes to the global vendors in the market of Indian memory module last year.

At the sales conference of Strontium in Bangkok, Mr. Ajay Kogta, the India Country Manager said that the company has established itself as a leading manufacturer memory module. Currently, the company has about 30% of the memory modules' market share in India. To achieve the leadership position, the company has to retain this share not only for this year but also in future.

The company's strength has been its channel and service standard and in future it will provide all the required support to the channel for marketing. The company will continue in engaging its channel and its consumers by being competitive and by keeping honest prices.

Strontium will focus on the NAND flash products such as SSD, USB drives and micro SD card markets that have the potential for growth at a stronger pace of about 20% per year. The company hopes to have a market share of 30% in the flash storage devices this year. It has plans of investing around Rs. 10 crore for funding the flash products expansion.

Strontium not only plans for growth in India but also in the other emerging markets like Latin America Asia and in Africa. The CEO of the company, Mr. Anshuman Gupta said that with the strong presence of the company and right products, it can position itself excellently in these markets to attain an above the average share.

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