According to a report from Bloomberg, TAG Heuer is stepping into the smartwatch arena for the first time and will be released in October-November this year and will cost around $1400.
Last month TAG Heuer announced its partnership with Google and Intel to develop the smartwatch which means the device will most likely run on Android Wear.
Company head, Jean-Claude Biver revealed that the smart watch will have a battery life of about 40 hours and added that he hopes they sell millions and millions of units.
The company is expected to officially detail the smartwatch in the coming months. TAG Heuer had announced the smartwatch in March at the Baselworld 2015. It will be the first luxury Android Wear smartwatch when it hits the stores later this year.