Aiming to tap the e-commerce market, Tata Housing will sell a luxury residential project, being developed in Bangalore at a cost of Rs 150 crore, exclusively during Google's online shopping festival starting tomorrow.
The company will construct 75 independent homes and row housing in this 5-acre project. The price of each unit starts from Rs 3.5 crore.
In a statement, Tata Housing said it would "participate in the Google's Great Online Shopping Festival (GOSF), being held from 10-12 December, by launching an exclusive ultra-luxury project - The Cascades". Besides this project, the company would also sell housing units of seven other projects across India.
It is offering schemes and instant appreciation of prices in these projects. The consumers can buy homes by paying a booking amount of Rs 50,000 only for all projects and they would get an instant appreciation of up to 15 per cent, Tata Housing said.
"We received a phenomenal response through our pioneering initiative of online sales of real Estate through our partnership with google last year," Tata Housing, the real estate arm of Tata group, MD.