Tata Sky Launches 4K Content Set Top Box, Targeting ICC World Cup 2015

By Vigneshwar

| Updated: Wednesday, January 14, 2015, 12:32 [IST]

As promised by the company last year, Tata-Sky has launched its India's first-ever 4K set top box (STB). Tata Sky, one of the Direct-To-Home (DTH) operators is targeting the upcoming Cricket World Cup 2015. The set top box will be available for existing and new users to enjoy the in ultra HD 4k picture clarity.

This announcement was made by the company during last year at a press conference in Mumbai. Also Fifa World Cup quarter final match was broadcasted in a live 4K feed on Sony Six HD.

New subscribers can now book their Tata Sky 4K set top box at just Rs 6,400, meanwhile the existing subscribers can have their box at Rs 5,900.

Tata Sky Launches 4K Content Set Top Box, Targeting ICC World Cup 2015

"Subscribers can enjoy it as their first connection or an additional STB at home with the Tata Sky MultiTV connection option," the company said in a statement.

Other than the 4K content, Tata Sky's set top box also delivers Ultra HD picture quality along with Dolby Digital Plus 7.1 surround sound. This device plays content in 3840×2160 pixels.

"Apart from relaying 4K content, the box will also showcase Standard Definition (SD) and High Definition (HD) channels. The 4k set-top boxes can be pre-booked through the Tata Sky 24x7 helpline, Tata Sky website and dealers," it added.

"The launch of the Tata Sky 4K set top box has been timed just before the cricket matches. This will ensure that cricket and sports enthusiasts are well in time to own Tata Sky 4k STBs to witness the cricketing extravaganza for the first time in 4K picture quality," according to the company.