There are some serious mistakes that hurt the brand. In case of Flipkart - India's most trusted e-retailer - something went wrong miserably.
Recently, the company organized one day sale (inspired by those Cyber Monday deals that you get to see in the U.S after Thanksgiving) in India.
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It was one of a kind online sale, where consumers had an option to buy devices/product at cheaper prices. Flipkart's "The Big Billion Day" offer managed to post record sales but just fell short. And the obvious reason: most of the shoppers failed to get chosen products from their shopping carts or someone who fortunately managed to get products end up paying more.
If you were among those disappointed, here are some tips that may help you to prepare for the next big online sale.
Thousands of disappointed customers discovered that their orders had not been executed. That's because thousands of consumers were trying to buy the same products. So, you should remember that you may not be lucky every time to get the advertised discounts.
If you want to grab limited offers, browse the site beforehand, pick out the items that you are really eager to by, and place them on a separate 'wishlist' that the site lets you create.
It happens many a time when consumers tend to miss exclusive offers. For instance, Amazon is offering the latest Xbox One at a discount. You need to remember that the home console is exclusive to Amazon.in. So, next time be careful and never lose hope.
To avoid any confusion, it's always better choosing the cash on delivery (COD) option. Even if you don't get the product on time, you can have an option to cancel your item.
During a sale online retailers have a different set of guidelines. You won't get a refund or even exchange option is unavailable. So, be careful when you shop online.