Changing its Internet strategy, Uninor has decided to shift from volume based Internet offerings (MB and GB offerings) to service based Internet offerings (Facebook and Whatsapp). This will change the way in which Uninor offers Internet to its 33 million current and all future subscribers.
"We are moving out of data and moving in to Internet. Internet is the way in which customers consume data and our approach will be to make that usage the cheapest among all operators," said Morten Karlsen Sorby, nominated CEO of Uninor.
Sabse Sasta Facebook and Sabse Sasta Whatsapp - 50 paise for an hour of FB, Rs. 1 for a day of Whatsapp 50% of India's mobile Internet users are active on Facebook and Whatsapp. Uninor has launched the new Internet strategy with two flagship products with Facebook and Whatsapp. Termed Sabse Sasta (most affordable) Facebook and Sabse Sasta (most affordable) Whatsapp, the products will allow subscribers unlimited access to these services at one fixed charge for a period ranging from 1 hour to 1 month. With just a one-time charge, subscribers can use Facebook and Whatsapp for the duration of the period without worrying about MBs and GBs.
"Selling Internet as rupees per MB is like selling air or train tickets as rupees per kilometre. What customers do with Internet is to use it for services like Facebook or Whatsapp. Our plan is to make these services the cheapest on Uninor," said Sorby. "For us, internet will always be about affordability and relevance."
Launch is in fact starting from Gujarat, Maharashtra and Goa - in all circles within one month
The launch of the new Internet strategy, together with the flagship products on Facebook and Whatsapp is starting today at Gujarat and then at Maharashtra and Goa. These are also the two circles where Uninor has seen the highest Internet consumption over the past year. In Gujarat, Uninor's Internet revenue has grown by an impressive 88% in 2013. In Maharashtra, every fourth Uninor subscriber is an active Internet user.
Over the next few months, these new offerings will be made available across each of Uninor's operational circles.