Leading telecom provider in India, Vodafone has tied up with Nokia and launched operator billing option for Nokia’s music service known as Nokia Music Store. Postpaid and prepaid customers of Vodafone India who subscribe to Nokia Music Service on their Nokia mobile phone will be able to renew their service subscriptions directly through their Vodafone postpaid and prepaid accounts. Customers will be able to continue downloading songs and albums from Nokia Music Store once the subscription is active.
Utilizing this new scheme Vodafone users can purchase paid and premium contents from Nokia Music Store and charges will be deducted from their prepaid accounts or will be charged in their postpaid bill directly. Customers will no longer need to use credit cards. Subscription renewals are available for 3 durations- Quarterly, Monthly or Weekly. Rs.250 will be charged for 90 day subscription, Rs.99 will be charged for 30 day subscription whereas Rs.50 will be charged for 7 day subscription. GPRS/3G data charges and taxes are applicable as per the plan opted by the customer. Nokia Music Store is the largest online store which offers legal digital music in India.
There are over 4.5 million DRM free songs spread across 16 Indian languages. Nearly 1.4 million songs download happen via the store every day. With the launch of this new program Nokia Music Store has become the first independent music store in the country to offer integrate operator billing. The options for billing via credit cards and vouchers have been retained for users who don’t want to integrate the billing with their service provider.
Nokia India Marketing Director Viral Oza said that the company has a strong proposition in the Nokia Music Store. He added that both Nokia and Vodafone are committed at offering consumers a richer experience and growing the music ecosystem. Nokia’s partnership with Vodafone is expected to counter piracy to a great extent. Strong monetization opportunities will be created for the music industry in India with this new pact.