With the increasing number of smartphone users in India, the number of Internet users have also increased. Thus most of the Indian telecom service providers are coming up with several internet data plans off late. But there are also bifurcations in terms of internet users on smartphone viz. The 2G and 3G users.
Now one of the leading telecom service provider Vodafone has launched "BE SMART", a mobile internet initiative for its customers in Delhi and National Capital Region (NCR). It is an initiative which is targeted toward synergizing 3G technology with HSPA enabled handsets, for a faster, smarter and better mobile internet experience.
Thus Tariffs for 2G and 3G data services are likely to be come in same line soon when it comes to mobile users. Moreover, mobile phone companies could raise prices for 2G data offerings and lower the 3G data prices as well.
The new ‘BE SMART' initiative brings popular mobile applications ranging in videos and music, navigation, social networking, online gaming, live stock market updates etc to your notice. It engages with the audience communicating the message "Smartphones are incomplete without Vodafone 3G," in a stimulating and interesting manner.
Thus it is mostly focused to bring more users to 3G from 2G packages the users have been following. 3G is a huge game changer in today's market. As of now, there are about 50% of HSPA users who are still either on 2G or not using data.
Subrat Padhi, Business Head, Delhi, Vodafone India said, "Vodafone is a leading telecom service provider in Delhi & NCR with approximately 92 lakh customers. A visible spurt in the demand for Smartphones indicates a growing need for high speed connectivity. Basis our insights, we feel there is tremendous potential for customers using latest technology enabled handsets to adopt 3G on their phones to get the best experience."
He further added, "Our new ‘BE SMART' Mobile Internet initiative targets these smartphone users and we hope to intrigue, excite and educate them on the faster, smarter and better experience of using 3G on their handsets on the go. The idea is to communicate to our consumers that smartphones are incomplete without Vodafone 3G and to enable the users to get maximum out of their handset by associating with 3G".