Back in March this year, Vodafone came up with a number of plans. It announced "Be Smart" mobile Internet initiative for 3G adoption and at the same time at the same time, the company also partnered with Disney India and launched games and apps for its customers.
Today, Vodafone India has doubled its mobile internet rates for 2G and 3G customers across the country, and it is being implemented in a phased manner.
The new rates for "pay as you go" (PAYG) pre-paid and post paid users are 4 paise per 10KB, as compared to 2 paise per 10KB charged earlier.
The company had in November last year reduced the rates by up to 80 per cent to 2 paisa per 10KB, from 10 paisa per 10KB.
When contacted, a Vodafone spokesperson said: "Vodafone following its price change in November 2013 has revised its mobile internet charges for PAYG users. At 4 paise/10KB, Vodafone still offers most attractive and lowest standard mobile internet charges in the industry for pre-paid and post-paid customers. This is applicable to both 2G as well as 3G customers."
The spokesperson added that this change is applicable across all circles but is being rolled out in a phased manner.
The company had said in November last year that as part of its strategy to "democratize" data, Vodafone was educating current and potential users about how internet can add significant value to them.
As per financial year 2014, Vodafone India logged in 125 per cent year-on-year increase in data traffic. The company had 52 million data customers in the country, with 7 million of them 3G data users.