Just In
- 12 hrs ago Elon Musk’s X Is Launching a TV App Similar to YouTube for Watching Videos
- 14 hrs ago Qualcomm Reveals Snapdragon X Plus Chip for Laptops: 10 Core CPU, On-Device AI, & Much More
- 14 hrs ago Flipkart Teases “Jaw-Dropping” Discount on iPhone 15: All-Time Low Price Anticipated
- 14 hrs ago President Joe Biden Signs Bill to Ban TikTok in the US: Unless This One Condition is Met
Don't Miss
- Movies Pavi Caretaker Box Office Collection Day 1 Prediction: Dileep's Movie Expected To Open Strongly
- Sports Who Won Yesterday's IPL Match 41? SRH vs RCB, IPL 2024 on April 25: Royal Challengers Bangalore End Losing Streak
- Finance Bajaj Group Stock Declares Rs. 60/Share Dividend: Buy Ahead of Record Date On 28 June?
- News MEA Dismisses US Human Rights Report On Manipur As 'Biased And Misinformed'
- Automobiles Royal Enfield Unveils Revolutionary Rentals & Tours Service: Check Out All Details Here
- Education AICTE introduces career portal for 3 million students, offering fully-sponsored trip to Silicon Valley
- Lifestyle Heeramandi Screening: Alia Bhatt, Ananya Panday, Rashmika Mandanna And Others Serve Finest Ethnic Style!
- Travel Escape to Kalimpong, Gangtok, and Darjeeling with IRCTC's Tour Package; Check Itinerary
Why some companies fail at Twitter
You may find shopping at a Nike showroom or visiting Starbucks for your favourite coffee a reason to cheer you up but according to a latest study, these two brands are among those who are failing at corporate tweeting.
A data analysis by the Harvard Business Review (HBR) has revealed that among top 50 companies that handle their Twitter accounts better are American Airlines, Bank of America, Kraft Foods, Dish Network, Verizon and Facebook.
Recommended: Twitter Users Watch more Movies that non-users: Survey
Other big names in the list are Microsoft, Wal-Mart, Intel, Kraft, Whole Foods, McDonalds, Lowes, Amazon.com and FedEx.
Starbucks share the "worst 50" space with Burberry, American Express, Allergan, Nike, Johnson & Johnson, United Health Group and Hewlett-Packard.
Recommended: 10 Best 4G LTE Smartphones available in the market under Rs 15,000
For the study, the team used data analysis to identify patterns and quantify degrees of engagement.
After analysing 350,000 tweets across 300 companies, they were able to pinpoint which brands are winning at Twitter and which are not.
"Social media is not merely a place for people to chat with each other and for brands to talk at their customers," the HBR report stated.
"For a new generation of consumers who get their news and form their views about the world primarily on social media, it is an essential proving ground," it further read.
Empathy is a vital component for corporate tweeting.
"In our view, empathy consists of three components: reassurance, authenticity and emotional connection. Empathy goes beyond simply solving a problem. It involves making a customer feel valued," the HBR study noted.
Recommended: Top 10 Best 5 inch Display Smartphones With 1GB RAM Below Rs 8,000 in India
Why companies like Starbucks are ranked so low on Twitter?
The reason behind this may be because inquiries at Starbucks Twitter account are responded by a presumed bot that simply provides users an e-mail address, idigitaltimes.com reported.
These companies need to spruce up their social media strategies, the report concluded.
Source: IANS
-
99,999
-
1,29,999
-
69,999
-
41,999
-
64,999
-
99,999
-
29,999
-
63,999
-
39,999
-
1,56,900
-
79,900
-
1,39,900
-
1,29,900
-
65,900
-
1,56,900
-
1,30,990
-
76,990
-
16,499
-
30,700
-
12,999
-
11,999
-
16,026
-
14,248
-
14,466
-
26,634
-
18,800
-
62,425
-
1,15,909
-
93,635
-
75,804