It's Light, Camera, Action for Amazon as the online retail giant is suprisingly gearing up to make its own movies. As rumors state that the company is moving ahead from making tv's to movies which will appear in theaters before going online on Amazon's Prime Instant Video.
The online retail giant launched "Amazon Studios" in 2010 to develop and fund new shows that would be shown exclusively on the Prime Instant Video streaming service. The aim of the retail giant is to build a list of movies and TV's that will persuade people to sign up to Prime. Thus, Amazon has landed a step behind from its rival Netflix, which has produced original TV shows such as the Kevin Spacey-starring in "House of Cards" and has already announced plans for feature films.
But Amazon scored enough fame with the Golden Globe-winning show "Transparent". Now Amazon chose the path to big screen with high hopes as the movies produced by them will be avaialable on Prime Instant Video after their debut in theaters.
Amazon Original Movies will focus on "unique stories, voices, and characters" from "top and up-and-coming creators." Reading between the lines, that could hint at a focus on making films a little different from standard Hollywood.
Although there's no word on what will be the first project for Amazon. But, production is all set to start later this year. Amazon stated that it will aim for around 12 movies a year. Although they will be aimed at theatres.
Stay tuned to GizBot for more updates!