Times Internet Ltd has announced the launch of a new video streaming site online. The site is named BoxTV. The site will give users access to a wide range of documentaries and movies. The service is provided for users only on an invitational basis. Users across India, US and UK will be able to enjoy this service. The service offers both free and paid subscriptions. The monthly paid subscription will be Rs.199 for users in India. The paid subscription for UK and US is expected to cost around 4.99 Euros (Rs.360) and $4.99 (approximately Rs. 300) respectively.
Sources stated that BoxTV site is designed especially for NRIs. Users can watch movies in full-length on the new site. The site will host movies from languages including Hindi, Tamil, Telugu, Kannada and English. Other languages expected to be introduced includes Gujarati, Bengali and Punjabi. Times Internet Ltd has claimed a database of over 3500 full-length movies along with 2000 TV episodes and 500 short films. Company sources did not reveal any information regarding the expected revenues from this service and also the investment in this venture.
As per the sources, BoxTV has partnered with various companies like Sony Pictures, UTV, Shemaroo and Rajshri and are in talks with various other global firms for expanding the content portfolio. Satyan Gajwani, TIL CEO was stated as saying, “We have a strong (content) portfolio and once people use and see the quality of service, I’m sure they would sign on”. He also stated that more paid subscribers are expected to arrive from countries such as US and UK since the paid model is more established in these countries.
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