Flipkart, announced the launch of 20 ‘experience zones' across the country enabling self-product pick-ups for consumers.
This new paradigm in supply chain under Flipkart's alternate delivery model will allow customers to walk into their nearest experience center and collect their shipments at their convenient time.
Unavailability of customers during delivery and restricted entry of delivery boys into IT parks, gated communities & educational institutions are some of the key reasons that lead to customer dissatisfaction with the delivery process.
The significance of these experience zones is to catapult customer convenience, while bringing in positive impact on scale and reach in supply chain expansion.
Commenting on the initiative, Neeraj Aggarwal, Sr. Director - Delivery Operations, Flipkart, said "Getting logistics right is extremely crucial for e-commerce companies. Our efforts are focused on expanding our delivery network, without compromising on the customer service levels and expectation."
He added, "We believe this model is a resolution to customer unavailability issues, as it offers consumers a choice to adjust the delivery time & location according to their convinience. It also provides a solution to restrictions for e-commerce entry into tech parks/ gated communities/ universities."
Neeraj further added, "We also plan to offer several value added services at these experience zones to enhance customer engagement. Services like instant returns, spot trials, open box deliveries and exclusive product demos will also be rolled-out in the near future. Post the successful launch of the first phase, we plan to ramp up to 100 experience zones by March 2016."