Google is considered to be a market leader in internet enables services sector. The latest news that is making headlines is that it has launched Youtube Analytics, which will replace the much older application ‘Insight’. Youtube Insight is considered to be a self-service reporting and analysis tool that provides the users with a Youtube account to access the information on the audiences who viewed that videos that you have uploaded.
Now the users might wonder about the key differences of Youtube Analytics from Youtube Insight.
Youtube Analytics makes use of a new overview section
Enables users with easier access of detailed information
More detailed reports
Audience Builders and Audience Retention dashboards
More Detailed Reports
This feature makes use of detailed statistics in order to enhance the users with a clear and accurate understanding of the specific contents and audiences.
Users can have a look at the videos that are generating more viewers as well as subscriptions.
This can be considered as a specific feature that gives the users a brief view of how long the users are watching your video.
The performance level reports as well as metrics of You Tube videos are represented in the summary format. Once the user clicks each option, he/she will be taken to the specific summary report.
The tool will be displayed at the top of every report
It helps in the unification of all reports
Data can be filtered by Geography, Content as well as Date
Provides the users with the metrics distribution over a specific date range
Addition of Date Granularity
Data for a particular country can be identified by clicking on the particular country in the map with the help of a mouse
Outlines the geographic distribution of the metrics up to a certain specified date range
Some of the most common features that were present in Youtube Insight include the following;
Views & Popularity
Youtube Insight is considered to be the tool that helped in the aggregation of data from all videos for a particular channel as well as viewing data for a specific video. The Youtube Track Overview feature that was present in Youtube Insight helps the users in analyzing their marketing efforts in optimizing the campaigns.
With the introduction of Youtube Analytics with improvised features than Youtube Insight, Youtube Analytics is sure to achieve more popularity than Youtube Insight.