The friction between Facebook entity Instagram and Twitter has reached new levels with the photo sharing app disabling the Cards feature on Twitter. This has resulted in images not showing up properly on Twitter. The hipster photo-sharing application which is highly popular around the world formally announced that they would no longer be extending support for the Twitter cards. Users would not be able to have a preview of the Instagram images from Twitter.
Kevin Systrom, CEO of Instagram confirmed this move at Le Web '12 conference held at Paris. He said that the change was done in order to give maximum benefits to the web profiles of the company that were launched very recently.
Systrom said that the new profiles provide better user experience. It was a part of the company's evolution and its control over where the links in Instagram's content should lead to. He stressed that Instagram would still be involved with Twitter in such a way that tweeting a link to an Instagram photo is still possible.
Instagram's head denied that the move against Twitter had in no way been influenced due to its recent acquisition by social networking giant Facebook. He said that Facebook had not imposed any sort of policy on Instagram to make such a move and that it was merely the best thing to do from a business point of view. Systrom also denied that this was retaliation to Twitter shunning Instagram in July.
Twitter reacted to the move from Instagram by removing the ‘Friends on Twitter' option from the estranged photo sharing app.