Facebook has made it clear that it doesn't support violent, graphic or sexual content. The social media giant has decided to block adds on pages and groups that contain such offensive content. The move comes after the withdrawal of adverts from several companies, due to complaints regarding the same. BBC reports that Marks and Spencer and BSkyB were among companies who withdrew their adverts from Facebook
Incidentally, Sky's ad for an M&S voucher promotion was placed on a Facebook page called ' cute and gay boys' which features photographs of teenage boys. This raised a lot of concern and a complaint was lodged.
Facebook wrote blog post, "We recognize we need to do more to prevent situations where ads are displayed alongside controversial Pages and Groups. So we are taking action."
The company has said that starting Monday, it will implement a new process that will determine which pages or groups should feature adverts alongside the content.
Reportedly Facebook will create a sort of a whitelist which will include around 10,000 pages that can be accounted as suitable for adverts. Eventually, other pages deemed fit to be added to the list.
"We know that marketers work hard to promote their brands, and we take their objectives seriously," the company said.
Earlier this month, Facebook was forced to act against misogynist content on its site after protests from women's groups led some advertisers to suspend campaigns.