Game4u Teams Up With 'Transcendence' as Official Gaming Partner

Great news for all you Johnny Depp fans. According to reports, popular gaming retailer Game4u has announced a brand new partnership with MVP Entertainment for the upcoming Hollywood film Transcendence.

Game4u, which is India's premium multichannel retailer of PC and video games, game consoles and related accessories and a part of Milestone Interactive Group, has basically partnered with MVP Entertainment as the official gaming partner for the upcoming Hollywood film Transcendence.

Game4u Teams Up With 'Transcendence' as Official Gaming Partner

Now as a part of the new tie-up, Game4u will look to promote the movie using its online and offline platforms and properties, while also connecting with its core male TG of 16-24yrs.

"Posters of the film are displayed across Game4u stores in Mumbai, Chandigarh, Ludhiana and Gurgaon along with the trailer playing at the stores," the official press release states.

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"Flyers of the film are distributed along with every transaction at all retail outlets and the online store."

Apart from that, backed by a strong social media presence and over 320k fans on Facebook, Game4u will also hold a contest to promote the film and award winners with movie tickets.

Also, additional promotional activities will be carried out on the page along with special invites for "Team Elite" customers.

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"Transcendence is one of the biggest Hollywood releases of the year and provided the perfect synergy for Game4u to partner with MVP Entertainment as the official gaming partner to create mutual brand amplification and resonate positively with our core target group," said Mr Jayont R. Sharma, Chairman & CEO, Milestone Interactive Group said, Commenting on the association.

Mr. Sunil Udhani, MVP Entertainment said, "With immense popularity and anticipation for Transcendence, we at MVP Entertainment wanted to partner with a brand that could help us connect with our audience.

"Game4u, with its great following & popularity across social media platforms was the perfect choice as our official gaming partner. We are certain that with this association, we will generate maximum buzz and engagement for Transcendence," he added.

Transcendence, starring Johnny Depp and Morgan Freeman, is currently slated for release in India on April 18, 2014.

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